Arsenal have announced that the deal with Chinese technology company will be extended to the 2019/20 season.
Announcing the news on their website, Arsenal said that “the expanded partnership offers BNN Technology exclusive rights including the opportunity to build on their ‘Coaching the Coaches programme which was met with huge interest when launched last season.”
The new deal will allow Arsenal fans in China to have access to behind the scene content to bring them closer to the club. “With access to the traveling squad during the 2017 pre-season tour of Shanghai and Beijing, and supporters having the opportunity to ask first team players questions via an exclusive competition on BNN’s website.”
This deal will afford BNN technology to own store in China where all Arsenal related merchandise and official PUMA training and replica kits can be bought.
Darren Mercer, Chief Executive of BNN Technology, said:
“We are to delighted to now become Arsenal’s exclusive ‘Coaching the Coaches’ partner in China, further expanding our relationship with one of Europe’s most successful clubs.
This development will accelerate our activities supporting China’s football ambitions, while also delivering first class content to our online channels and gaining further high quality data to utilize across our other sales platforms.
The success of the coaching programme to date has exceeded all our expectations and we remain committed to football as a driver of social engagement in China that will also strengthen the base of our consumer focused operations such as our new student platform.”