Chelsea have officially announced a new sponsorship deal with Nike that will help make up the revenue shortfall from missing out on UEFA Champions League.
Nike will take over as Chelsea’s official sportswear supplier next season in what the English Premier League club says is the “largest commercial deal” in its history.
British media are reporting the Nike deal to be worth about $75 million (£61.4 million) a season for Stamford Bridge.
The new agreement for the West London side will begin in the summer of 2017, and it places them second behind Manchester United’s record-breaking £75 million ($108M) annual deal with Adidas.
Speaking on the deal, Chelsea director Marina Granovskaia said: “This is an incredibly exciting and important deal for the club.
“We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Since the announcement, social media has been filled with several images revealing Chelsea’s kits for next season.